By Arianna No matter how big or small your company is in the digital age, there’s one thing certain: the internet can be a powerful tool for marketing your product or business and reaching potential customers.
This makes it even more important to ensure that you use this tool in the best way possible. It is worth taking a look at your digital strategy to determine if you are making the most common mistakes.
No matter how big or small your company is in the digital age, there’s one thing certain: the internet can be a powerful tool for marketing your product or business and reaching potential customers.
This makes it even more important to ensure that you use this tool in the best way possible. It is worth taking a look at your digital strategy by hiring a digital marketing agency Denver to determine if you are making the most common mistakes.
1 You’re missing out if you don’t use SEO
Banner ads are indeed a legitimate and effective way to get customers to your website. However, if you don’t use SEO (Search Engine Optimization), then you will be missing out on a significant portion of your potential customers. Many people ignore paid ads on websites or search results and will instead visit the first two to three sites that are listed in a manual search.
2 You’re still missing out on SEO because you don’t use it properly
After you’ve started to use SEO to improve your website’s visibility and bring in more customers, you need to ensure that your website is working well with search engines. Poorly designed websites can result in your website ranking lower in search results. This could lead to potential customers looking elsewhere.
3. Appeal to your target audience
It doesn’t matter how you spread the word about your product via targeted ads, SEO, or any combination thereof, it is important to consider whom you are trying to reach. It’s easy to believe that you should spend all your energy and time getting the word out about your company or product to as many people as possible.
4 Spamming your target audience can be a problem.
Be enthusiastic about connecting with your target audience. However, you must ensure that you are not spamming them. Consider whether the email is relevant to all of your customers or just a few. If they receive an email that is interesting and relevant, they will open it and read it. This will lead to more hits to your website.
5 Customer retention and not new customers
Not only do large multinationals offer great incentives to attract new customers, but they also neglect their existing customers. This is a problem for anyone of any size and a turnoff for those who are able and willing to move on.
A 20% discount for new customers in an email is going to attract many customers. However, it will not be able to make your company more appealing to customers who have purchased from you before. An email that offers 10% off to all customers, which you send out several times per year, makes your company much more attractive to customers who have already bought from you.
6 Excellent customer service at all times
Good customer service is essential for businesses when it comes to online marketing. When choosing a service or business to work with, online reviews are becoming increasingly important. The old saying that negative feedback is more popular than positive feedback still holds.