By Arianna You know how crucial it is for your business to remain relevant. You have used social media to market your products and services, done extensive research on SEO, and done everything you could to make your brand visible.
Rebranding is a good idea if your business is not achieving the results you want or you are moving in a different direction. While a successful rebrand will help you retain your existing customers while also building new ones, a badly executed rebrand could cause your business to be in serious trouble. Today’s post will discuss how to effectively rebrand your company.
Custom logo rugs are a great way to keep customers informed. Get new logo mats for your company. Also, read on for some great ideas for rebranding!
Four Great Rebranding Ideas
Modify Your Logo
Your logo is the face and uniqueness of your business. It’s often the first thing people see when they hear your name. Your original logo may have been created while you were finishing your college education. Or you might have hired a freelance designer to do the work as your business was just starting.
No matter the origin of your logo, it is important to change your logo if you are rebranding. You should meet with a designer who is comfortable with your vision and direction of the company. Be prepared to give them revisions until you are completely satisfied. You might ask your employees to vote for the new logo if you are a large company. This will give everyone a sense of ownership in the direction you choose.
Purchase New Floor Mats
Consider how many people pass your business every day. It’s understandable that you don’t have the time to plan for the future and manage your day-to-day operations.
You have many people who pass your door every day, regardless of whether you are a small business owner or a large corporation. This could be a missed opportunity for your business to get in front of these people. You don’t have to re-use your old, worn-out floor mats when you rebrand.
But you don’t have a limit. To place in your business, you can also buy high-quality runner mats. If your brick-and-mortar store has flooring, runner mats can be used to protect the flooring and reduce slippage. They can be used to direct foot traffic to high-margin items, promotional items, or any other place you have placed them.
Keep Visible
Keep in mind that different segments of your audience use social media channels at different times during the day. You can engage your audience by posting hints or creating valuable content.
Your customers shouldn’t be confused by the new direction you are taking when you rebrand your company. Start by hinting at changes coming and gradually roll out more information until the big reveal.
Launch
You’ve now officially renewed the company’s logo and vision. If your company has a physical location, you can host a reception for your employees and existing customers to celebrate your successful rebranding. Your beautiful custom logo mats will be a great way to remind everyone about your new logo every time they pass the door.